P&W Branding

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Created Nov 30, 2023

1 colors

Colors and Tints/Shades

10% Lighter	5% Lighter	Original Color	5% Darker	10% Darker
#ffffff Tint -10%	#ffffff Tint -5%	#fffaf2 Original	#ffefd6 Shade +5%	#ffe6bd Shade +10%

Complete Color Information

Professional color data with RGB and CMYK values for all design applications.

Color	HEX	RGB	CMYK	Name
	#fffaf2	RGB(255, 250, 242)	CMYK(0, 2, 5, 0)	Floral White

Print Design Considerations

CMYK values for professional printing

#fffaf2

C:0 M:2 Y:5 K:0

Contrast between the colours

Every colour against every other. AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. Each cell is shown in the two colours it describes, so you can see the result and not just read it.

	#FFFAF2
#FFFAF2	1.00 —

Good for body text

No pair in this palette reaches 4.5:1. For body text you will need a colour from outside it - black or white usually.

Large text only

Nothing extra here.

Usage Examples

See how this color scheme works in different design contexts and get inspiration for your projects.

Landing page

Brand ProductPricingAbout

A headline that carries the page

Supporting copy sits underneath, quiet enough to stay out of the way.

Get started Learn more

Good morning

Your dashboard

Balance

1,248.00

White card on the lead colour

The safest pattern in the set: the card carries the text, the colour carries the mood.

Action

Coloured card

A second surface, drawn from the same palette.

Gradients between neighbouring hues stay clean. Across the wheel they pass through a muddy middle - keep those short.

CSS Variables

Use these CSS custom properties in your stylesheets

:root {
  --color-1: #fffaf2;
}

Text & Button Examples

See how text and buttons look on each color background

Floral White #fffaf2

This is regular paragraph text on the Floral White background. The text color automatically adjusts to dark for optimal readability and accessibility.

Small text and secondary information also maintains good contrast and readability.

Card Title

Card content with subtle background overlay for depth and hierarchy.

Alert Message

Important information displayed with accent border.

Accessibility: This color is detected as light, so dark text provides optimal contrast for readability.

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